The USARacing Pro Cup Series

“We Race in Their Memory”

The USARacing Pro Cup Series (Formerly the Hooters Pro Cup Series) was created by the late Bob Brooks, CEO of Hooters of America, following the tragic 1993 deaths of his son Mark Brooks, reigning Winston Cup Champion Alan Kulwicki, Dan Duncan and pilot Charlie Campbell in a plane crash on their way to a race in Bristol, Tennessee.  All of these men were lost doing what they loved to do, and the USARacing Pro Cup Series is a living tribute to them. But the USARacing Pro Cup Series isn’t just living, it’s thriving.

Why?

The series allows drivers, sponsors and fans to experience the thrill of auto racing the way it was intended to be–up close and personal.
The USARacing Pro Cup Series is a series for the Everyman. And every man, and woman, can afford to attend. For about the price of a movie, drink and popcorn, Pro Cup fans are treated the roots of racing: short tracks and short tempers.
It’s a place where the drivers still make a difference. The words “aero push” and “downforce” are replaced with “door to door” and “bump and run.” And that is why the USARacing Pro Cup Series attracts real fans and racers.

In recent years, the USARacing Pro Cup Series has proven to be a great place for youngsters to cut their teeth in full-bodied stock cars. With the successes of former drivers like Brian Vickers, John Wood, Danny O’Quinn, Kertus Davis, Shane Huffman, Chad Chaffin and Scott Wimmer, the fast-growing series has become a proving ground for the latest up-and-coming drivers.

But while other series clamor to be the next “stepping stone” series, the USARacing Pro Cup Series will always be about proven talent, rather than potential talent.
Over the years, the grassroots appeal has attracted a virtual “Who’s Who” list of short-track greats. Each race pits Snowball Derby, ASA and Weekly Racing Champions, ARCA and Busch Series winners and future Sunday racers against each other on bullrings across the country.

With the backing of loyal fans and sponsors, combined with a talent-laden rookie crop and verified veterans, the USARacing Pro Cup has moved to the forefront of racing organizations over the years.
While we still “race in their memory,” the USARacing Pro Cup Series will continue to create countless new memories for all those involved. And we hope you will be there to experience them with us.

The USARacing Pro Cup Series has become one of the most talked about racing programs in the nation that has experienced phenomenal growth in just 10 years. The series has grown from 11 races during the first season to a 21-race, two division schedule in 2007. Over 100 competitors from across the nation have registered to compete in USAR-sanctioned events this year. The series will visit 16 tracks across 11 states this year.

USARacing Pro Cup Alumni
The USARacing Pro Cup Series is known for giving longtime short-track drivers a chance to make a living competing across the country in the most competitive touring series in the country. Although veterans still make up a large portion of the fields each week, many younger drivers have started using USAR as a stepping-stone to the larger touring series.